FIRST IMPRESSIONS

If you ask me…
In business, as in life, you only get one chance to make a first impression. It certainly pays to make every effort to prepare for such opportunities, because all outfacing touchpoints within your business have the potential to form a first impression.

Think of this as a first date, you want to portray the very best version of yourself. I sometimes wonder how brands expect to attract the right customers when they turn up looking tired, wearing borrowed clothing and repeating lines they’ve seen used elsewhere.

Your authentic self is how you stand out from everyone else. Look your smartest, be careful with your choice of words, think about the conversations you will have, where they will take place and what the perfect end result looks like for both parties. And be a good listener.

Here at Greensquare we’ve devised the ‘Squareroute’, a vehicle customer journey comprising of three branding pillars: Building Desire, Building Relationships and Building Loyalty. You build a positive first impression by building desire, the secret to building relationships and loyalty is to live up to that first impression every time.

Have you ever thought?
That perhaps your brand doesn’t need a new pair of trousers but instead an entirely new wardrobe?

Until next time,
Phil Westwood
Creative Director, Greensquare