WHEN MAKE BELIEVE BECOMES REALITY
It started with a tease. When Barbie fever hit the UK following the release of the film last summer, we thought we’d ask the question ‘What if Barbie were ever to need a trailer?’
We retouched a Bailey Trailers TB15 in pink and shared it across Bailey’s social media pages. On Facebook alone the post received over 8,000 engagements; we thought we might be onto something. During our next monthly meeting with the team at Bailey we broached the subject of a special pink trailer to raise funds for a charity.
One of the Bailey team suggested Breast Cancer Now whose corporate colour happens to be pink. A call to the Bailey office the following week revealed that a pink trailer was already in the production schedule!
With the trailer in the building, focus moved to creating an event. Holding a raffle in aid of a charity comes with a raft of terms and conditions, which must be observed. We made initial contact with Breast Cancer Now and put them in touch with Bailey to dot the I’s and cross the T’s. The net result was a free prize draw hosted on Just Giving, tickets were available on collection only from Bailey dealerships.
Creative standout was achieved through a series of assets combining Bailey’s tone of voice with colours, graphical devices and supporting typography adapted from Breast Cancer Now’s visual identity. We ran the campaign across Bailey’s social media pages and supplied dealerships with a set of assets for their own promotion. Our involvement also included email marketing, raffle tickets, invites, coverage of the prize draw including a live feed via Bailey’s Facebook page and the official handover of the cheque and trailer at the LAMMA show.
Bailey’s target for Breast Cancer Now was £25,000. The final total raised was in excess of thirty six thousand pounds.
“Greensquare were fully immersed in our ‘Win it in Pink’ campaign. We are extremely grateful for their support, the impact of their creative work contributed towards a very successful event.”
Michelle Chessum, Company Secretary, Bailey Trailers
Greensquare’s Creative Director Phil Westwood added: “The good that has come from this event is quite something. The funds raised will literally change the lives of many people, at the same time the goodwill within the agricultural community was palpable. It’s been a privilege to play our part.” 
If you would like to become a trailblazer please contact: phil@gsbd.co.uk
LET'S START AN
INCREDIBLE JOURNEY 
From strategy to creative expression, we design brand experiences that activate awareness and elevate sales.
Greensquare is a registered company in England.
© Greensquare 2024.
“Greensquare” and “Green Square” are the registered trademarks of Greensquare Brand Design Limited. All rights reserved.
Privacy Policy Sitemap DBA Member
Greensquare Brand Design Ltd
1745 Warwick Road
Knowle, Solihull
West Midlands B93 0LX
Find us on Google Maps
Subscribe to Drive
General enquiries: hello@gsbd.co.uk
New business: phil@gsbd.co.uk