REAR VIEW MIRROR: LIFT E-ZINE
In 2015 Terex Cranes approached us to help them solve a problem. Their quarterly PDF magazine was not being read, the company wanted to engage with global customers, dealers, Terex staff and brand enthusiasts. The result: “Lift”.
“Lift” captured the very essence of the Terex Cranes brand. Produced quarterly across four regional editions in eight languages, “Lift” was a mobile and tablet responsive e-zine. We managed each edition from concept, design and build through to mailing via Terex’s Pardot automation platform.
Our solution enabled Terex Cranes to engage with its customer and fan base, increase enquiries and drive sales. Readership increased by 75%. 
LET'S START AN
INCREDIBLE JOURNEY 
From strategy to creative expression, we design brand experiences that activate awareness and elevate sales.
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Greensquare Brand Design Ltd
1745 Warwick Road
Knowle, Solihull
West Midlands B93 0LX
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