The most enjoyable part of my role is the dynamic nature of digital. The world of digital is constantly evolving, and it keeps the role interesting. It can be a challenge to keep on top of the trends, but it’s also exciting when you can surprise your customers with something new and buzzworthy. My favorite thing to do is take a step back and brainstorm with the team.

The least enjoyable part of my role is the complexity of marketing to a global audience. Don’t get me wrong – I love working with our customers and team members around the world, but it adds a layer of complexity and increases the potential for miscommunication, especially when it comes to language.