IN THE DRIVING SEAT

I’m responsible for…
All aspects of marketing and communications for Great British Sports Cars, as well as our partner brands, Kit Spares and ATR Products.

My role involves managing our websites, social media channels, corporate partnerships, communications, photography as well as design for both print and online content. I also coordinate and manage events that we host and attend.

On top of that, I support the overall day-to-day running of the company and it’s often me who answers the phone!

The most enjoyable part of my role is…
The fantastic people I work with. Every day is different and I love meeting customers with interesting stories. It’s never boring! I particularly enjoy the days when I can focus on design or take the cars out for a photoshoot. I take great pride in seeing my designs and photographs in print.

The least enjoyable part of my role is…
While my primary focus is marketing, being part of a small, family-run business means I wear many hats. I find myself involved in everything from making payments to making tea, sometimes it feels like there aren’t enough hours in the day.

My approach to marketing is…
I believe in keeping it simple and customer-driven. Delivering great products speaks volumes, often the most straightforward design ideas communicate the message effectively

The highlight of my career so far would be…
Working in a family-run company where our work means more than just business. It’s rewarding to see our efforts recognised, especially when our brand is featured as a full-page spread in fantastic publications like Evo magazine.

I would say the best advice I’ve been given is…
To treat everyone as you’d like to be treated and to always give your best.

The person I most admire is…
Kate Middleton, I am always astounded at how she manages to remain composed even in the most challenging circumstances. Her ability to connect with people from all walks of life is truly impressive and it’s refreshing to see someone in her position so approachable and genuine. Plus, her style and elegance always shines through.

When I was a child I wanted to be…
In the Police Force.

If I could drive any car it would be…
Audi R8.

The soundtrack to my life is…
“New York” by Paloma Faith. Ever since I visited the city years ago, this song has really stuck with me.