IN THE DRIVING SEAT

I’m responsible for…
All aspects of digital communications at Terex Cranes. I manage our website and social media platforms as well as drive the development of any online campaigns including email marketing, advertising, microsites, etc.

The most enjoyable part of my role is…
The dynamic nature of digital. The world of digital is constantly evolving, and it keeps the role interesting. It can be a challenge to keep on top of the trends, but it’s also exciting when you can surprise your customers with something new and buzzworthy. My favorite thing to do is take a step back and brainstorm with the team.

The least enjoyable part of my role is…
The complexity of marketing to a global audience. Don’t get me wrong – I love working with our customers and team members around the world, but it adds a layer of complexity and increases the potential for miscommunication, especially when it comes to language.

My approach to marketing is…
Focused on visuals. I believe a lot in the power of visuals to capture your attention, to explain a concept and to help a customer. An example for me is a picture of a crane at work – not only does it capture a customer’s attention but it visually shows the customer how a crane is successfully working in the field. And when it comes to applications like a website or an app, visuals help a customer navigate all of the information we are throwing at them. Text comes second for me, and I’m not a fan of “fluff”, what I call wordy marketing language.

The highlight of my career so far would be…
Our successful Demag launch campaign. It was great to see the concepts come to life and the buzz that was created by the campaign.

I would say the best advice I’ve been given is…
If you always do what you’ve always done, you’ll always get what you’ve always got.

The person I most admire is…
My dad. I’ve had the opportunity to talk with his colleagues and the consistent response is this – he’s a straight forward guy who solves problems. He’s not a “yes man” – instead he’s gained the respect of his colleagues and his customers by his no-nonsense approach and his ability to critique constructively. And at home, he’s always been supportive – helps when needed but also encourages us to find our own way.

When I was a child I wanted to be…
A teacher.

If I could drive any car it would be…
On the right side of the road. Not what you are looking for? 😉 A Tesla. I want to see what the hype is all about. (Jamie lives in America where they drive on the ‘wrong’ side of the road. Ed).

The soundtrack to my life is…
Rachel Platten – Fight Song.