IN THE DRIVING SEAT

I’m responsible for…
In a nutshell I’m responsible for the development, implementation and execution of the marketing strategy for SANY UK & Ireland to drive brand awareness, attract new customers and help retain the ones we have.

This involves online and offline communications such as social media, website development, email marketing, digital advertising campaigns, printed media and PR, as well as brand development, exhibition and event management, sales and dealer support.

I only joined the company five months ago. I am the first Marketing Manager that SANY has ever employed in the UK, so there’s lots to do as I’m currently just a team of one! But I’ve always loved a challenge.

The most enjoyable part of my role is…
I thoroughly enjoy being part of the SANY UK & Ireland team. Although we are expanding rapidly the team is still relatively small, so we all have a real part to play in shaping the company and that’s really exciting. It’s a great time for me to have joined the business, I have the opportunity to make the role my own.

The least enjoyable part of my role is…
Accepting there are only so many hours in a day and not always being able to achieve what I want as quickly as I’d like.

My approach to marketing is…
Don’t over complicate it.

The highlight of my career so far would be…
Working in the construction and heavy machinery industry. I never dreamt that I’d work with 50-tonne yellow diggers but I do and I love it. Having this opportunity with SANY UK & Ireland in front of me is definitely a highlight as I have the chance to create and shape a whole marketing function right from the beginning.

I would say the best advice I’ve been given is…
Don’t go to the supermarket to food shop when you’re hungry!

The person I most admire is…
I think all women out there juggling a career and raising a family at the same time should be applauded. It can be a real see-saw and slightly crazy some days but the sense of achievement is worth it. A big shout out to all the supportive husbands/partners out there as well, helping to make it happen.

When I was a child I wanted to be…
A Police Officer, just like my dad at the time!

If I could drive any car it would be…
Aston Martin DB9 GT.

The soundtrack to my life is…
Dolly Parton – Working 9 till 5!