FIRST LOOK: PROMOTIONAL CAMPAIGN MATERIAL FOR AGRII

We were recommended to Agrii by our client Bateman Sprayers. Agrii are a leading provider of agronomy services, the company runs a large fleet of Bateman’s and were impressed by our work for the brand. They got in touch and we agreed to work together.

Agrii were looking for a promotional campaign for their Perth based Contract Spraying Division. Because we know a thing or two about agricultural machines, we know a thing or two about approaching the people who drive them. Therefore, we advised that a campaign combining online and offline experiences was the best route.

Working closely with Agrii’s marketing team, we created “Field Specialists”. Tapping into Agrii’s strengths, our campaign is built around the experiences of a customer, agronomist and sprayer operator. Each tells their own story which, when combined, explains why Agrii build strong partnerships with farmers.

“When we take on a new client recommended by a client, we accept what I call the ‘three way reputation oath’. Not only are we entrusted with looking after our new client’s reputation and our own, we are acutely aware that the reputation of the client who recommended us is at stake. To be trusted with the reputations of others is a privilege and something we never take for granted.”
Phil Westwood – Creative Director

Watch Field Specialists