First look...
Brand Identity for Great British Sports Cars
Great British Sports Cars (GBS) are a specialist sports car manufacturer designing and making cars that deliver immersive experiences for people who drive for fun.
Despite the success of GBS’s popular ‘Zero’ model, the brand’s visual presence wasn’t up to speed. We were invited to run some diagnostics which led to our conclusion that the brand was in need of a sympathetic overhaul.
Our new brand identity for GBS covers everything from how the brand should behave and interact with various audience groups, through to visual and verbal identity across all touch points.
The spec
Brand workshops, Consultancy, Concept, Design, Artwork .
The verdict
“We’d always managed our marketing and design entirely in-house; it’s fair to say we were a little apprehensive at first. However, we needn’t have been, during the workshops with Phil we crystalised exactly what GBS stands for. During every process Greensquare listened to us and explained the how’s and why’s clearly with great conviction. The result is a fantastic brand identity which will play a key role in helping us achieve our ambitions.”
Richard Hall -
Managing Director,
Great British Sports Cars
