FIRST LOOK: ALLIANCE PERSONNEL IDENTITY

They needed a new look and feel that would showcase their tenacious and attentive approach to recruitment and reflect their modern way of working.

We interrogated their existing branding, asked challenging questions and identified their key pain points in order to uncover what really sets them apart. Once armed with this insight, we created our ‘Placing people first’ brand positioning, which powerfully expressed both Alliance’s ability to be the first to assemble a workforce and also their steadfast commitment to putting candidates and clients at the heart of everything they do.

The spec
Brand strategy, visual and verbal identity, photography, website, brochure, e-marketing, office branding, social media.

The verdict
“From our first meeting Greensquare’s professionalism and passion for design and marketing stood out. Their proposals for our brand were not only clear, but also very much needed. We now have the right image and marketing to match the hard working people we represent.”
Steven Massey – Managing Director, Alliance Personnel