FIRST LOOK: NEW WEBSITE FOR BAILEY TRAILERS

Simplified product navigation split by industry sector is supported by equally simple dealer selection via region and country for overseas customers.

The ‘Operators Hub’ provides customers with a designated area to access service and maintenance manuals. However, much more is available – downloadable service check sheets, films on daily checks plus information on topics such as the importance of tyre selection.

The spec
Concept, photography, copywriting, design, build.

The verdict
“Perception is everything in branding. Being first to launch a product or a service means that ownership is yours. Nobody can claim the same without promoting you. Bailey’s operators hub opens up a route to market which places emphasis on the quality of Bailey’s aftercare and the benefits to customers over rival brands.”
Phil Westwood, Creative Director, Greensquare