UNEARTHING GEMS IN THE FIELDS AND YARDS

Even after producing many testimonial videos we leave nothing to chance; our interviewee receives a set of questions tailored to their individual business well in advance of our visit. But, it’s what we get to hear when chatting over a cuppa which can often provide us with a gem or two before the cameras start rolling.

A good example of this is our visit to Tim Russon of Peter Russon & Sons Contracting in Lincolnshire. The business runs a fleet of 26 Bailey trailers and on arrival we knew what trailers Tim was going to be talking to us about, or so we thought. What we didn’t know was the first Bailey trailer they purchased in 1992 is still in use on the farm today!

Providing unquestionable evidence
A similar story was told by Richard Fenton of RJ Fenton, an aggregate contracting business in Leicestershire, who amongst their fleet of Bailey’s still run a Dump Trailer which has provided nearly 20 years of service. Both of these examples provide unquestionable evidence of the longevity of a Bailey trailer, adding significant weight to Bailey’s offering of ‘robust and reliable trailers that keep on going’.

Driving market share
Bailey is the market leading agricultural trailer in the UK. Our ‘The trailer in front’ positioning was created to drive market share, immediately placing Bailey as the innovative, progressive market leader, putting miles between Bailey and their competitors playing catch up. Our ‘Top Tip’ customer testimonial series forms part of our ongoing strategy for the brand.

Customer stories are the gloss that adds authenticity to a brand. If a customer is willing to publicly endorse your brand not only do they back up your claims, they give confidence to those considering your products.

If you are thinking of asking your customers to talk about their experiences with your brand please get in touch: phil@gsbd.co.uk