Keeping the UK’s roads flowing. It’s an almighty challenge. And with over 38 million vehicles on the road, one not for the faint of heart. Since 2005 Traffix has been the leading provider of temporary traffic and event management services across the Midlands area. Yet for a service most of us benefit from, many are unaware of the key role Traffix plays in our daily lives.
A true driving force for the utilities, construction and events industries, our role as Traffix’s brand guardians is to keep the company at the forefront of the industry. Our ‘Keeping you moving’ strategic positioning not only underpins all brand creative work, but serves as a powerful rallying cry for every member of their team. Confident, positive and demonstrably true, these three simple words also capture the company’s belief in never standing still in terms of pushing innovation within the sector.
Adoption of our area mascots increased the sense of pride within each depot and introduced a friendly rivalry.