In The Driving Seat
Interview with Richard Miller, Fendt Advertising, Sales Promotions & Business Support Manager
I’m responsible for Marketing & Business Support for the sales function in UK & Ireland. This involves taking the direction
from our central brand function and then tailoring that to our local markets, so we adapt to suit the UK & Irish market respectively. We report into the brand home, which is in Germany, with a great deal of heritage,
and we will take their ideas and utilise in our markets.
The most enjoyable part of my role is working with a variety of different individuals and teams with different backgrounds and cultures,
which give you a great deal of enjoyment and
challenges, all rolled into one.
The least enjoyable part of my role is is the distribution channel. All have different agendas and challenges, which have an impact even on the simplest of tasks.