Widely considered the most aspirational tractor brand on the market, Fendt have manufactured agricultural equipment since 1930. Famous for forever looking forwards, they are now a full-line provider to the UK industry following a number of internal mergers and external acquisitions. To support this, Fendt wanted a campaign that perfectly captured their future-thinking approach.
We identified that Fendt’s pioneering spirit and firm conviction that good is never good enough set them firmly apart from the competition. This led to the development of our ‘Ahead of time’ concept, which showcased the many ways Fendt provide farmers with around the clock reliability and innovation. Brought dynamically to life across all channels, the campaign secured unparalleled dealer buy-in and has now evolved into a quarterly e-zine and an invaluable social media tool.
We achieved an increase in social media engagement of over 1870% in just five months.
The Ahead Of Time concept now underpins the Fendt sales strategy in the UK & Ireland.