German-based Demag Cranes is a pioneering brand within the global lifting sector. But while their brand platform of ‘Above. Ahead. Always’ perfectly captured their industry-leading position, it was failing to click with an online audience. So Demag partnered with Greensquare to develop a digital activation plan that would quickly lift engagement levels.
Working closely with Demag’s marketing teams across America and Germany we introduced database segmentation and preferences across all regions and languages. The next stage was the creation of email templates and web landing pages. The result? Digital communications were sent to the right inboxes, with the right offers, at the right time. And Demag’s reputation as a leader in smart solutions became as true online and as onsite.
Smart prospect management led to increased open rates.
Recent campaigns have seen open rates of 60-80%, compared to industry averages of 21%.