Genie exhibition campaign

Held in Las Vegas over 4 days, Conexpo is a construction industry show featuring 2,800 exhibitors spread over 2,500,000 square feet. This is major event in the calendar for all manufacturers of construction vehicles.

We work in close partnership with the Terex Corporation, we support their global brands with digital marketing campaigns within the Pardot marketing automation platform. For Conexpo 2017 we supported Genie with an email campaign. Our campaign was designed to capture registrations to events, sign-ups for product infomation and show stand details plus communicating unique messages relating to the exciting things taking place pre, during and post Conexpo.

Our aim was to make Conexpo 2017 a major success for Genie. To achieve this we had to engage with customers on an individual basis. I’m happy to report we had a great show which in part was due to a great campaign.

Genie Marketing

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